Public Health England launch summer hydration campaign for over 65s

There is a national ambition to reduce healthcare associated Gram-negative blood stream infections (healthcare associated GNBSIs) by 50% by March 2021. These can be devastating infections and often result in admission to critical care and in some cases mortality.


GNBSI cases can occur in hospitals however, half of all community onset cases have had some healthcare interventions either from acute, primary or community care. Therefore, reductions can only be achieved by working together across the whole health and social care sector.


As part of wider North East work to look at ways of reducing (GNBSI), it has been agreed that the first tranche of campaign work would focus on work around improving hydration over the “summer peak” period in GNBSI.


Particular focus will be on those groups (primarily the over-65s), where evidence suggests that adequate hydration can have measurable public health benefits such as falls prevention (primarily the over-65s) and reduced risk of GNBSI such as E.coli.

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